8 Types Of Videos That Goes Viral on Social Media

📲 e o canal do JORNAL MONTES CLAROS no WhatsApp

 

In the digital age, viral videos have become the holy grail of content creation. With the power to reach millions in a matter of hours, these videos can propel individuals, brands, and causes into the spotlight like never before. Understanding the intricacies of what makes a video go viral is essential for content creators and marketers alike. In this article, we’ll delve into eight types of videos that have consistently demonstrated the potential to achieve social media virality. By dissecting the elements that contribute to their success, we can unlock insights that will help us craft engaging and shareable content.

One crucial aspect of maximizing a video’s virality is optimizing its accessibility and shareability across various platforms which includes employing an efficient video compressor to ensure swift loading times without compromising quality. A well-chosen video compressor strikes the right balance between file size and visual fidelity, allowing the content to be easily streamed and shared across diverse audiences. Additionally, a proficient compressor can be a game-changer for creators looking to conserve storage space on their devices or servers. It plays a pivotal role in maintaining the video’s clarity and coherence, even as it traverses the digital landscape. By integrating a reliable video compressor into the content creation process, creators can enhance the likelihood of their videos catching the attention of a broader and more diverse audience, ultimately increasing the chances of virality.

1.  Humorous and Entertaining Videos

In the realm of viral videos, humor reigns supreme. A good laugh is universal, transcending cultural and linguistic barriers. The “Charlie Bit My Finger” video, which features a baby’s hilarious reaction to his brother’s nibble, is a prime example of how innocent humor can win hearts. Similarly, the “Dancing Baby” meme from the late ’90s became a global sensation for its infectious and comical dance moves.

To create humor-infused content, consider relatable scenarios, unexpected twists, and clever wordplay. By appealing to viewers’ sense of amusement, you can increase the likelihood of your video being shared across platforms.

2.  Emotional and Inspirational Stories

Humans are inherently drawn to stories that evoke strong emotions. Viral videos that tell compelling tales of triumph, kindness, or perseverance resonate deeply with audiences. The “ALS Ice Bucket Challenge,” which raised awareness and funds for amyotrophic lateral sclerosis, showcased the power of harnessing collective emotions for a cause.

Crafting an emotional narrative involves understanding your target audience’s values and aspirations. Share authentic stories that touch hearts, spark empathy, and inspire action, creating a ripple effect across social media.

3.  How-to and Tutorial Videos

In a world constantly seeking solutions, how-to and tutorial videos offer immense value. The rise of platforms like YouTube has given birth to a vast array of tutorials, from makeup tips to DIY home repairs. The appeal lies in the immediate gratification viewers receive by learning something new.

To create effective tutorial content, break down complex processes into simple steps, and provide clear demonstrations. Engage with your audience by addressing their pain points and delivering actionable insights they can implement right away.

4.  Unboxing and Product Reviews

Consumer culture and the desire for informed choices have led to the popularity of unboxing and product review videos. Influencers and content creators meticulously showcase products, sharing their honest opinions and experiences.

The impact of these videos is evident in the “Ryan’s World” YouTube channel, where a young boy’s toy reviews captivate millions of viewers.

When producing unboxing or review content, focus on authenticity. Offer a genuine assessment of the product’s pros and cons, and establish trust with your audience by being transparent about sponsorships or affiliations.

5.  Challenges and Participatory Videos

The viral challenge phenomenon demonstrates the power of -generated content. The “Mannequin Challenge,” where participants froze in place while being filmed, spread like wildfire across social media platforms. Challenges encourage participation, turning viewers into active contributors.

To harness the potential of challenges, create ones that are easy to replicate and share. Engage your audience by inviting them to take part and showcase their creativity.

6.  Behind-the-Scenes and Sneak Peeks

People are naturally curious, and offering a glimpse behind the scenes satisfies that curiosity. The “Stranger Things” cast’s camaraderie showcased through behind-the-scenes videos added a human touch to the show’s marketing. Similarly, exclusive sneak peeks of products or events generate buzz and anticipation.

Share authentic behind-the-scenes moments that give viewers a sense of exclusivity. This humanizes your brand and fosters a deeper connection with your audience.

7.  Trend jacking and Current Events

Staying relevant in a rapidly changing digital landscape is vital. Leveraging trending topics or current events can propel your video to viral status. During the 2013 Super Bowl blackout, Oreo’s timely tweet became an instant hit, showcasing their agility in seizing the moment.

When trend jacking, ensure your content aligns with the event’s context and tone. Respect sensitive subjects and focus on adding value or humor to the conversation.

8.  Unexpected and Surprising Content

Capturing attention often requires the element of surprise. The “Double Rainbow” video, featuring a man’s enthusiastic reaction to witnessing two rainbows, became a sensation due to its unexpected and genuine emotion. Similarly, “prank” videos that evoke genuine reactions from participants elicit shared amusement.

Incorporate surprises into your videos by introducing unexpected twists or showcasing genuine reactions. This element of novelty can be a powerful catalyst for virality.

Conclusion

In the dynamic landscape of social media, understanding the underlying factors that contribute to viral videos is invaluable. By recognizing the potential of humor, emotion, education, and participation, content creators and marketers can tailor their strategies to resonate with audiences on a profound level. Whether it’s through humorous anecdotes, emotional narratives, or participatory challenges, the key to going viral lies in tapping into the universal human desire for connection, entertainment, and inspiration. So, armed with these insights, go forth and create content that has the potential to ignite the digital sphere.